Social Strategy


When I first take on a new community management client, I create a social strategy to use while overseeing all their social channels. This ensures that we are on the same page as far as expectations and direction are concerned. Because of the fast-pace of the social space, all strategies are high level and allow flexibility. CM clients’ social strategies include:

  • Basic Social Strategy
    • Current Content Audit (including SWOT analysis)
    • Tone
    • Audience Identification and Customer Personas
    • Content Mix
    • Cadence
    • Channel Strategies
  • Competitor Analysis
  • Samples Content Ideas

For companies or individuals who want to manage their own channels day-to-day but are not sure where to start, I have a few different strategies and reports I can create for them and walk them through based on their needs.

  • Basic Social Strategy
  • Advanced Social Strategy (basic + competitor analysis)
  • Paid Social Strategy
  • Editorial Calendars
  • Crowdfunding Social Strategy
    • Editorial Calendar
    • Paid Social Strategy
  • Content Mix Idea Calendar (6 months)

If you’re interested in social media strategy or community management, send me your information and let’s start a conversation.