Social Distillery

Social Distillery is a social media advertising in Austin, Texas. I spend 5 months working as a part-time community manager. Part of my duties were to contribute to their blog on all issues social media and advertising. See my posts live on their site.

LUNCH AND LEARN WITH ALLISON SQUIRES: ANALYTICS TO DRIVE PERSONALIZation

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Last week, the Social Distillery staff and guests sat down with Allison Squires from People Pattern to learn how data analytics help shape marketing and social strategies through timely, personalized and relevant posting. People Pattern’s tools give companies advanced insights into their audiences, which allows those companies to better tailor their messaging, content and advertisements. Having worked at technology companies and in tech PR, I am a big proponent of Big Data’s application in marketing and social media space. READ MORE …

2016 DIGITAL REFRESH

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We’re almost two weeks into 2016! If you’re anything like me, you haven’t quite yet organized your life for the new year. The time to get a fresh start is now! Monday was National Clean Off Your Desk Day. Like every social media holiday, we hope you partook. Cleaning out your physical space is a great way to mentally enter the new year. Adding color, photos, or other inspirational items to your work space can make it a more peaceful environment. Another tip for organizing your professional life is to take all the business cards you’ve collected and convert them to online connections. READ MORE…

WHAT BLACK FRIDAY CAN TEACH YOU ABOUT SOCIAL MEDIA

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As Thanksgiving approaches, so does another holiday tradition: Black Friday. There has been a lot of controversy surrounding store hours on Thanksgiving weekend. Many stores are even refusing to open Thanksgiving Day. Despite this controversy, shoppers  (myself included) will be out ready to snag the amazing deals. It may not seem likely, but your social media strategy could learn a thing or two from these determined holiday shoppers. READ MORE…

HOW TO CAPITALIZE ON SOCIAL MEDIA HOLIDAYS

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It’s starting to seem like every day is “National Something” day. Not only are there individual days, but weeks and months are also themed to support awareness of different occupations, diseases, or social issues. While it may seem overwhelming, it can be a great way to inject your brand into a bigger conversation.

No matter what industry you are in, there are many social media holidays that you can capitalize on. Linking your brand with these days makes you seem much more relevant, timely, and even light-hearted (depending on the day). Recognizing these days also allows your brand to capitalize on trending hashtags or topics that may get you exposure to a larger audience. It also allows you to get your name out there without being overtly promotional. READ MORE…

IF YOU DON’T KEEP UP WITH SOCIAL MEDIA IN REAL-TIME IT MIGHT BURY YOU ALIVE

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One of my favorite and least favorite things about social media is that it’s active 24/7. While you can check creating content off your to-do list, you’re never really done when it comes to social. Because social media is constantly changing, it is crucial that every social media pro and brand can adapt. Luckily, there are a few tools and practices you can use to keep social media from burying you alive. READ MORE…