Too Many Cooks in Your Social Media Kitchen

We all know the saying, it takes a village. And when it comes to the success of social media, that definitely rings true. When it comes to the management of social media, however, that is not always the case. With any time of writing, having multiple sets of eyes can help create content become even better, but at a certain point too many eyes, and more importantly, too many mouths, make managing social harder.

Working with clients see this a lot. As an agency or freelancer, you are representing someone else’s business; that is a lot of control for a company to let go. They are trusting you to essentially be the voice of their brand. With more and more people making social media their first point of contact with a brand, this job has never had higher stakes. For this reason, many companies and marketing managers want more control over the image you’re putting out. They want input. Maybe they even want their own people to push out posts as well. Obviously, there is nothing wrong with that, until it starts impacting the way you do your job. Having too many hands in the social media pot can turn you perfectly balanced dinner into a mess. Too many cooks can cause a few issues to your social media meal: Continue reading →

Politics in the Social Age

Maybe it’s The Skimm or maybe it’s the importance of this election, but this past year, I have gotten much more political. About a year ago, I wrote about how active all the Presidential hopefuls were on social media. We’ve now whittled that long list down to two, who will face off tonight. But this post isn’t about them. This post is about how social media has shaped the way people, particularly millennials take part in the political process.

screen-shot-2016-09-26-at-9-42-21-amPoliticians are all over social media today for one simple reason, their constituents (especially millennials) are. Voters are on Facebook; they’re on Twitter. And they want to hear from their representatives. Social media gives them easy access to millions of people. Social media allows them to reach the masses in seconds and to control the message they send out. Unlike Broadcasts, there is no one asking questions. Unlike email, it can’t be deleted without opening. If a politicians send out a message on social media, it will be heard and likely amplified. Continue reading →

So You’re Thinking About Creating A Facebook Group

prqvlfbst1One of the many benefits of social media, is it’s ability to help grow communities. We are now able to connect with people across the globe who have similar interests or characteristics to us. Whether  you’re part of a professional group, brand ambassador program, or members of the same HOA, a Facebook group can be a great place to connect with other people. Moderating a Facebook group may seem cumbersome, but it is much easier than you think, and a great place to gather together your supporters. Here are a few things to keep in mind when creating and moderating your group. Continue reading →

Level Up Your Event With a Custom Filter

Earlier this year, Snapchat opened up its geofilter options to all users. Previously, you could use geofilters based on your location and major advertisers, but no more! Now any Snapchat user can upload a filter for pretty much any reason. Whether you want to celebrate your wedding, birthday, or even ask someone to prom, Snapchat is here for you. It’s not just for personal use, in fact, 60% of purchases are made by businesses.

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Snapchat is basically a mecca for millennials and Gen Z. About 1/4 of its 150 million daily active users are under 18 while 63% are between 18 and 34. And these millennials love using geofilters. Even if they aren’t totally relevant to them. I made a filter for my birthday in June and it was used 120 in the seven hours it was active. There were not 120 at my party and my friends and I used the filter probably 20 times max. That means 100 other people used my birthday filter in downtown Austin. Over 7,300 people saw it.  Continue reading →

Instagram and Snap Stories: Why People Will Use Both

Screen Shot 2016-08-09 at 12.00.15 PMI’m sure you’ve noticed by now, Instagram has something new (kind of). Last week Instagram launched a new feature, Stories, that is pretty much the same thing as a Snapchat Story. Instagram already has video, why create another product, especially so similar to a competing platform? The company says stories are going to take away that fear of over posting (and Insta sin). Instagram wants to capitalize on the daily posting people may be doing on Snapchat and get people in their app more. And why wouldn’t they with 500 million stories posted per day. “Instagram has always been a place to share the moments you want to remember. Now you can share your highlights and everything in between, too.”

If they’re basically the same, what’s different?

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The Sociology of Social Media

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While in college, I spent most of my time as a communications and sociology double major. A desire to graduate early and inability to tolerate (a second and almost identical) research methods course, I settled for a sociology minor. One of my professors, Robin Rothberg, helped me make this decision by asking me a simple question: do any of the sociology course I have left pertain to my desired career. The answer was no. I wasn’t going into research and the other theory class I had left didn’t pertain to anything in my projected field.

Many people look at my credentials and question the sociology minor. They don’t necessarily see the connection to sociology and marketing, and especially not to social media, but their perception is misguided. Working in social media, calls back many things I learned in my sociology courses. Gender studies, family studies, and fringe studies all play a role in how marketers can understand what people want out of social media. I mean, it is in the name: social media, sociology. Continue reading →

Social Media Hazards to Avoid

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Millennials may be the most socially savvy generation, but that doesn’t mean social media comes easy to all of us. The truth is, running social media for a brand is completely different from running your personal account. There are many faux pas and mistakes you can make that are a much bigger deal when you are the voice of a brand. Here are a few social media hazards and pitfalls you should avoid. Continue reading →

Photo Styling Tips Everyone Can Use

Screen Shot 2016-04-12 at 1.28.52 AMPerson or brand, we’re all trying to get more likes on Instagram. We’ve mastered the art of using the right hashtags and figured out what times garner the best engagement. It’s now time to think about the styling of our photos. Statistically speaking, photos with people in them get better engagement but you want to fill your Instagram with more than just selfies. Here are a few things to keep in mind when styling people-free images.

  1. Composition- Think of things like the rule of thirds when taking photos. Not every photo has to be centered. Also remember that white space is not bad space. You want to make sure that your photo is balanced and not too busy that it takes away focus from what you’re trying to showcase.
  2. Alignment- There’s no right or wrong way to arrange objects. All angles don’t have to be 90 degrees and things don’t have to line up. If sharing images of multiple objects, try to balance both sides of the picture.  Move things around a few different ways to see what you like best. Continue reading →

Online Reviews: Not a Tool for Vigilante Justice

People trust people. That is why word-of-mouth marketing is so successful. In 2016, we have taken word-of-mouth marketing further than our immediate circles. It now includes strangers from the internet. Online reviews have revolutionized the way we make purchases and choices around where to eat, vacation, and more. In fact, 88% of consumers trust online reviews as much as personal recommendations. An infographic by Invesp shares more:

  • 90% of people read online reviews about a business before visiting the physical location.
  • 86% of people will hesitate to visit a business with negative reviews.
  • A one star increase in rating can add a 5-9% revenue increase.

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