Social Media Hazards to Avoid

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Millennials may be the most socially savvy generation, but that doesn’t mean social media comes easy to all of us. The truth is, running social media for a brand is completely different from running your personal account. There are many faux pas and mistakes you can make that are a much bigger deal when you are the voice of a brand. Here are a few social media hazards and pitfalls you should avoid.

  1. Not having a social strategy.
  2. Not posting in the tone decided by your social strategy.
  3. Not fully understanding a hashtag before posting.
  4. Posting too often.
  5. Not posting enough.
  6. Posting after trends have passed.
  7. Not addressing customer service issues in a timely manner.
  8. Only posting promotional content.
  9. Not adjusting content to fit audience engagement.
  10. Typos.

Many of these social media pitfalls can be avoided by having a strong social strategy. Check out my offering in social strategy for ideas on what to include in yours and get information on how I can help you strategize your brand.

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